Glossary
Dopamine loop
A closed cycle of cue, action and reward that keeps you scrolling: the brain anticipates the reward more strongly than it enjoys it, so it reaches for the next hit.
← All glossary terms
✦ Awe Reads. We write to help you see things a little clearer.
A closed cycle of cue, action and reward that keeps you scrolling: the brain anticipates the reward more strongly than it enjoys it, so it reaches for the next hit.
